On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Performance Selling, LLC | Somerset, NJ

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The Sandler Difference

A global training organization with a local focus

We Create Results.

Since real change occurs incrementally, ongoing reinforcement keeps tactics and strategies fresh and in daily use, continually strengthening new behaviors, habits, and beliefs. We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect.

The Sandler Difference

Understanding and implementing a complex set of human attitudes, behaviors, and selling techniques is not a “quick fix” solution that can occur in a one-day seminar. Sandler Training® methodology integrates:

  • proven psychological principles of behaviors, attitudes, and techniques;
  • assessments validated by statistical data that identify strengths, talents and interests; and
  • comprehensive training to address professional development issues that are critical to success, such as goal setting, action plans, performance evaluation and communication skills.

Sandler at a Glance

A worldwide presence comprised of over 500 Sandler trainers located in major cities throughout the United States and the world

  • 92,000+ training hours per year available on various topics around the world
  • Multi-lingual and multi-cultural training capabilities through local Training centers in 29 countries, with materials translated into 15 languages
  • Two Wall Street Journal bestseller books, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell
  • Ranked #1in the Training category in Entrepreneur Magazine’s “Franchise 500” nine times

The Definitive Path to Mastering Sales

Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step of the training process as participants progress from competent to proficient.

See how what makes us different can make a real difference for you or your organization.


  • Our Trainers

    Sandler trainers have already had highly successful careers as sales and management professionals, and now use the Sandler sales methodology in their mission to train and mentor others to be successful. Other companies employ trainers who may have never actually sold or managed.

  • Our Methodology

    The Sandler sales methodology fosters an attitude of leadership, rather than just emphasizing technique. Reinforcement training facilitates the development of new and empowering behaviors, attitudes, and sales skills, mapping a unique road map to lasting success.

  • Our Global Network

    Over 250 local training centers in major U.S. cities and more than 27 countries, plus materials translated into 20 languages, allow us to support our clients almost anywhere in the world, whether you're a small to mid-sized company or a large organization.

Sandler Results brochure

Find out how Sandler can help you or your company achieve outstanding results.

Access the brochure
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