On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Performance Selling, LLC | Somerset, NJ

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Through any sales training seminar you may have attended or any job training you've experienced, people seem to put a lot of energy into teaching you how to avoid or resist one word: "No."The fear of rejection alone is enough to drive the timid and easily — bruised away from sales altogether.

So what happens when you spend months chasing after a "no" when you know it's probably not going to be a good fit? The true "yes" that's out there may have done business with your competitor. Sure, you've technically avoided a "no" for a while, but keep in mind that your job isn't to run away from failure. Your objective is to chase after success. Avoid the slowdowns involved in spending countless hours trying to force a poor fit to do business with you.

Stop wasting time on prospects long after they've given their final answer. Watch as Sandler trainer Bill Bartlett explains Sandler Rule #31: Close the sale or close the file.


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