×
On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
Skip to main content
Performance Selling, LLC | Somerset, NJ
 

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Let's admit it. No salesperson likes making cold calls. Prospecting is perhaps the most stressful and anxiety ridden aspect to sales.

This fact brings us to Sandler Rule #7: "You Never Have to Like Prospecting, You Just Have to Do It."

Watch as Sandler trainer Bill McCrary explains that when people say they don't mind prospecting, what they're really saying is they are willing to tolerate the short-term anxiety and awkwardness in order to meet their goals. To avoid the inherent stress and frequent sense of rejection involved in cold calling, remember to focus on the end results and that prospecting just comes with the territory.

 

Share this article: