The first quarter of 2017 is in the books and Monday is Tax Day. With your revenue and profitability statistics in hand, the question every business owner and sales professional may want to ask is...What strategies and actions could we have done differently to increase revenue and profitability over the past 12 - 18 months?
Here is a better question, "What strategies and actions can I implement to double our revenue and profits over the next 12 - 18 months? Double is a simple concept based on simple changes.
If a solid strategy is already in place, sales professionals need to take time to do a self-analysis, based on the 3x3 rule. The first 3 include Attitude, Actions and Skills. The second 3 includes More, Better or Different.
Business owners use the 3x4 rule. Everyone knows the 3 point model for every successful business. Increase Revenue; Enhance Customer Satisfaction and Control Cost. Once you have a desired outcome for each of these, the 4 "S's" come into play which are Strategy, Structure, Staff and Skill.
By focusing on the 3x3 and 3x4 rules any business can double in 12-18 months.