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Performance Selling, LLC | Somerset, NJ

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6 Modern Prospecting Mistakes and How to Avoid Them

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When new clients approach us about the possibility of Sandler working with their sales teams, one of the first things we notice is that, for most of those salespeople, prospecting is a major headache.

It’s this big, scary challenge.

And you know what lies at the heart of that uneasiness with prospecting? Fear. It’s the basic, human fear of rejection -- the fear that most of us have about hearing people say no. We don’t have to take that personally, but we do.

6 Modern Prospecting Mistakes and How to Avoid Them - Cover Image

Download this guide to learn about 6 modern prospecting mistakes and the tactics to avoid making them in the first place:

  • Lack of Real Personalization
  • Weak or Misaligned Call To Actions
  • Failure to Pick Up the Phone
  • Lack of Usage of Combos
  • Using the Correct Cadence
  • Ignoring Your Digital Presence


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